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Infographic: Retail App Revolution

By on April 23rd, 2012

How do the top four U.S. retailers compare when it comes to iTunes app downloads?

This infographic, sponsored by Mobile+Positive and Luth Research, provides a look into how many total downloads Walmart, Target, Sears and Kohls have received in Apple’s App Store.

Infographic: iOS App Downloads Walmart, Target, Sears, Kohls
The data is based on the Luth Traffic Index, which is an estimate of the total downloads an app has received over its entire lifespan. It is based on statistical analysis of comments, ratings, price, category and date of last release of each app in the iTunes and Android Marketplace.

Walmart received the most cumulative iOS app downloads by sponsoring popular artists with Walmart Sound Check.

Target focused their download strategy around a single iPhone & iPad app. They received more downloads than Walmart’s flagship app.

Sears has a variety of apps. Some are brand apps and others are mCommerce apps. The Sears, Kmart and Shop Your Way apps are the most mCommerce intensive and have received the most updates.

Kohl’s recently introduced iPhone and iPad apps. They are on version 1.4, whereas Target is on version 5.3.

Creative Commons License
Walmart, Target, Sears and Kohls in iTunes by Mobile+Positive is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.


1 Response

  • David Engel April 23rd, 2012 3:53 PM

    The LTI is most accurate in the form of an index, however, it does translate into numerical estimates for each app.

    Here are some estimates for notable apps:

    Walmart’s Flag Ship app has 1-5 million downloads
    Target’s Flag Ship app has 5-10 million downloads
    Sears’ Flag Ship has 100,000 – 500,000 downloads
    Kohls’ Flag Ship app has 10,000 – 50,000 downloads

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